The Million Dollar "Rexall Train" Of 1936
Last revised: August 25, 2024
By: Adam Burns
Perhaps no other train was as popular, and quickly forgotten, as the Rexall Train. This publicity endeavor was carried out by the United Drug Company (Rexall), founded by Louis Liggett, along with the assistance from several railroads, most notably the New York Central.
The train went on a months-long tour around the country during 1936 as a rolling national convention for druggists.
During a time when the United States was still pulling itself out of the Great Depression the concept proved incredibly successful with millions visiting the train during its many hundreds of stops. Towards the end of the year the party was over and the equipment returned to its owners.
When the train debuted the streamliner was craze was hitting the nation; Union Pacific and Chicago, Burlington & Quincy had introduced the originals in 1934 and it quickly caught on around the nation. As a result, the Rexall Train was powered by a gleaming 4-8-2 and rebuilt heavyweight cars.
Photos
"The Rexall Train," featuring 4-8-2 "Mohawk" #2873 streamlined for the publicity stint. The train is seen here in San Francisco. Patty Allison colorized image.Conception
Amid struggling times, Louis Liggett wished to host a national convention for druggists (pharmacists) across the country. Realizing, however, that financial struggles would likely see low turnout at a central location Liggett came up with the radical idea of hosting a rolling convention by rail.
It wasn't long before he had acquired the needed equipment for such a train.
The consist included twelve heavyweight Pullman cars, which were leased through the company (Pullman) while the New York Central allowed the use of 4-8-2 #2873, one of its Class L-2c "Mohawks" (a product of the American Locomotive Company).
Streamlining
To make the train really standout the equipment was completely overhauled and given a streamlined look, an entirely new concept that was all the rage having just debuted on the Union Pacific and Burlington a few years earlier.
The NYC was one of the first eastern systems to delve into the streamliner craze when it debuted the Mercury around the same time. The railroad was also the first to streamline a steam locomotive in 1934 when it shrouded Class J-3a Hudson #5344 for the Commodore Vanderbilt.
This was the inspiration for #2873, which received an almost identical shrouding. What was dubbed "The Million Dollar Rexall Streamlined Convention Train" featured a livery of blue and white, Rexall's corporate colors, with "The Rexall Train" adorning #2873's skirting as well as its nose.
The entire consist was very well planned and coordinated: all twelve cars were named for the latest Rexall products with some open to the public as exhibitions; the other seven were either private or available only to druggists and store owners. To further enhance its appeal the train was entirely air-conditioned.
The "Rexall Train" is seen here during its visit to Denver, Colorado on June 14, 1936. Otto Perry photo.Consist
A brief overview of the twelve cars are provided below, including their Rexall name, use on the train, and disposition.
Kantleek: A baggage-club car that was formerly known as Whitney under Pullman. It was used primarily for storage and work space while also housing the generators and other equipment which powered the air-conditioning and lights.
First Aid: A 16-section sleeper built as the Haldeman under Pullman, it was used as sleeping quarters for the Rexall staff and crew.
Ad-Vantage: Known as the Lanesville by Pullman it was a 36-seat parlor car rebuilt to feature displays and Rexall products.
Research: Built by Pullman as the Norwich, it was a 36-seat parlor car rebuilt to feature displays and Rexall products.
Bisma-Rex: This car was built by Pullman as Bolton, it was another 36-seat parlor used for displays and products and open to the public.
Cara Nome: This car was built by Pullman as the Halifax and was yet another 36-seat parlor rebuilt for public displays and products.
Klenzo: Built by Pullman as a 36-seat parlor and named the Hadlyme the car was reconfigured into a lecture car during the day,with 88 seats, and at night a dance hall where guests could enjoy the sounds of the 4-piece, "Rexall Train Orchestra."
Symphony: This car was built by Pullman as a 16-section sleeper and known as the Wanakena. It was rebuilt into a diner for druggists and the train's staff.
Adrienne: Known as the Hingham under Pullman this 36-seat parlor was rebuilt into an 88-seat lecture car.
Mi-31: Another 36-seat parlor originally known as the Montwait by Pullman the car was reconfigured into a bar-lounge and dance hall for druggists and Rexall store owners.
Joan Manning: Known under Pullman as the Ridgeville and built as a 10-compartment sleeper and used as sleeper quarters for the train's staff.
Puretest: Built by Pullman as the Newport it was a 4-compartment sleeper observation-sleeper used as the private quarters of Louis Liggett.
Touring The Nation
The Rexall Train spent three days on display in Boston, Massachusetts before it officially departed on March 29, 1936. During the next eight months the train galloped around the country visiting every state, including portions of southern Canada, except Nevada.
According to Mike Schafer and Brian Solomon's book, "New York Central Railroad," the Rexall Train traveled some 29,000 miles, stopped at 200 cities, and entertained 10,000 druggists and 20,000 Rexall salespersons.
Additionally, for the sections open to the public 2.3 million visitors made their way through the train perusing all of the latest products the drug company had to offer. For store owners Rexall setup the cars in ways to provide them ideas of to how arrange their own stores.
Disposition
The train made its last stops between November 22nd through the 24th visiting its final city of Atlanta, Georgia. The concept had proved a smashing success although, interestingly, was never replicated by another major corporation.
Soon after the train completed its countrywide tour #2873 was returned to the New York Central and its shrouding removed. The cars were subsequently sold to various railroads:
- Kantleek became Gulf, Mobile & Ohio #419.
- First Aid went to the Southern Pacific for maintenance-of-way service.
- Ad-Vantage, Research, Bisma-Rex, and Cara-Nome all went to the Pennsylvania.
- Klenzo eventually found its way on the Missouri Pacific, along with Adrienne and Mi-31.
- Symphony was sold to the Atlantic Coast Line.
- Joan Manning was later used by the Royal American Shows.
- Puretest became Northern Pacific business car #4.
Recent Articles
-
Montana Dinner Train Rides Near Lewistown!
Jan 08, 26 03:03 PM
The Charlie Russell Chew Choo turns an ordinary rail trip into an evening event: scenery, storytelling, live entertainment, and a hearty dinner served as the train rumbles across trestles and into a t… -
Alabama's - Murder Mystery - Dinner Train Rides
Jan 08, 26 02:19 PM
There is currently one location in the state offering a murder mystery dinner experience, the Wales West Light Railway! -
Rhode Island's - Murder Mystery - Dinner Train Rides
Jan 08, 26 01:43 PM
Let's dive into the enigmatic world of murder mystery dinner train rides in Rhode Island, where each journey promises excitement, laughter, and a challenge for your inner detective. -
Florida's - Wine Tasting - Train Rides
Jan 08, 26 01:13 PM
Wine by train not only showcases the beauty of Florida's lesser-known regions but also celebrate the growing importance of local wineries and vineyards. -
Texas's - Wine Tasting - Train Rides
Jan 08, 26 12:30 PM
This article invites you on a metaphorical journey through some of these unique wine tasting train experiences in Texas. -
New York's - Wine Tasting - Train Rides
Jan 08, 26 11:32 AM
This article will delve into the history, offerings, and appeal of wine tasting trains in New York, guiding you through a unique experience that combines the romance of the rails with the sophisticati… -
California Dinner Train Rides In Sacramento!
Jan 08, 26 11:21 AM
Just minutes from downtown Sacramento, the River Fox Train has carved out a niche that’s equal parts scenic railroad, social outing, and “pick-your-own-adventure” evening on the rails. -
New Jersey Dinner Train Rides In Woodstown!
Jan 08, 26 10:31 AM
For visitors who love experiences (not just attractions), Woodstown Central’s dinner-and-dining style trains have become a signature offering—especially for couples’ nights out, small friend groups, a… -
Nevada's - Murder Mystery - Dinner Train Rides
Jan 07, 26 02:12 PM
Seamlessly blending the romance of train travel with the allure of a theatrical whodunit, these excursions promise suspense, delight, and an unforgettable journey through Nevada’s heart. -
West Virginia's - Murder Mystery - Dinner Train Rides
Jan 07, 26 02:08 PM
For those looking to combine the allure of a train ride with an engaging whodunit, the murder mystery dinner trains offer a uniquely thrilling experience. -
Kansas's - Murder Mystery - Dinner Train Rides
Jan 07, 26 01:53 PM
Kansas, known for its sprawling wheat fields and rich history, hides a unique gem that promises both intrigue and culinary delight—murder mystery dinner trains. -
Michigan's - Wine Tasting - Train Rides
Jan 07, 26 12:36 PM
In this article, we’ll delve into the world of Michigan’s wine tasting train experiences that cater to both wine connoisseurs and railway aficionados. -
Indiana's - Wine Tasting - Train Rides
Jan 07, 26 12:33 PM
In this article, we'll delve into the experience of wine tasting trains in Indiana, exploring their routes, services, and the rising popularity of this unique adventure. -
South Dakota's - Wine Tasting - Train Rides
Jan 07, 26 12:30 PM
For wine enthusiasts and adventurers alike, South Dakota introduces a novel way to experience its local viticulture: wine tasting aboard the Black Hills Central Railroad. -
Kentucky Thomas The Train Rides
Jan 07, 26 12:26 PM
If you’ve got a Thomas fan in the house, Day Out With Thomas at the Kentucky Railway Museum is one of those “circle it on the calendar” weekends. -
Michigan's Thomas The Train Rides
Jan 07, 26 12:10 PM
If you’ve got a Thomas fan in the house, few spring outings feel as “storybook-real” as Day Out With Thomas™ at Greenfield Village in Dearborn, Michigan. -
Texas Dinner Train Rides On The TSR!
Jan 07, 26 11:36 AM
Today, TSR markets itself as a round-trip, four-hour, 25-mile journey between Palestine and Rusk—an easy day trip (or date-night centerpiece) with just the right amount of history baked in. -
Iowa Dinner Train Rides In Boone!
Jan 07, 26 11:06 AM
If you’ve ever wished you could pair a leisurely rail journey with a proper sit-down meal—white tablecloths, big windows, and countryside rolling by—the Boone & Scenic Valley Railroad & Museum in Boon… -
Wisconsin Dinner Train Rides In North Freedom!
Jan 06, 26 10:18 PM
Featured here is a practical guide to Mid-Continent’s dining train concept—what the experience is like, the kinds of menus the museum has offered, and what to expect when you book. -
Pennsylvania Dinner Train Rides In Boyertown!
Jan 06, 26 06:48 PM
With beautifully restored vintage equipment, carefully curated menus, and theatrical storytelling woven into each trip, the Colebrookdale Railroad offers far more than a simple meal on rails.
